Lucky Penny If it weren’t for this one event, we probably never would have heard of J.C. Penney. After losing his life savings from his first venture because he refused to take a bribe, Penney found work at a clothing and dry goods store. The owners were so impressed with Penney that they allowed Penney to join them as a partner in the business. Penney’s first task was to open the next branch of the Golden Rule store in Kemmerer, Wyoming, a town with a population of 900 people. Joining Penney...
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